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How to Choose Between SEO and SEM For Your Business
What are SEO and SEM? Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two different approaches to increasing website traffic. SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. SEM, on the other hand, is…
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Marketing Consulting – Stop Worrying, We’ve Got it All Covered
What is Marketing Consulting? Increasingly, many international companies are reaching out to marketing consulting agencies, in order to hire a knowledgeable marketing professional who can guide the company through the process of international marketing. These consulting agencies can be a crucial part of an international plan, providing the necessary support and training for inexperienced marketers,…
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What is Evergreen Content and Why Does It Matter?
What is Evergreen Content? It’s a term you may have heard before, but what does it actually mean? In short, evergreen content is content that is always relevant. Unlike news stories or blog posts about current events, evergreen content remains useful and interesting long after it is published. Why does this matter? Because creating and…
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Professional SEO: What It Is and Why You Need It
If you’re running a business, it’s important to make sure that you’re doing everything you can to optimize your website and increase your search engine ranking. SEO can be a complex process, but it’s essential if you want your website to be successful. We’ll explain what professional SEO is and why you need it for…
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What is a Marketing Consultant? A Guide to Hiring One for Your Business
If you’re a business owner, then you know that marketing is essential to your success. But what if you don’t have the time or expertise to do it yourself? That’s where marketing consultants come in. Marketing consultants are professionals who specialize in marketing and advertising. They can help your business with a variety of tasks,…
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The ABCs of SEO Acronyms: What You Need to Know
SEO acronyms can be confusing for beginners. What does PPC stand for? What is the difference between SERPS and CTR? This blog post will explain what all of the most common SEO acronyms mean. We’ll also provide some tips on how to use them to improve your website’s search engine ranking. So, whether you’re just…
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The Top 9 SEO Interview Questions You’ll Likely Be Asked
If you’re looking for a job in SEO, you’ll likely be asked some questions about your experience and knowledge of the field. We will go over the top 9 questions that are commonly asked in SEO interviews. Knowing what to expect can help you feel more confident going into the interview! The Top 9 SEO…
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What Is an Email Signature and How to Create One
Do you know what an email signature is? If not, you’re not alone. A lot of people don’t know what email signatures are or how to create one. An email signature is a block of text that is automatically appended to the end of every email that you send. It contains information about who you…
