What is a Social Media Manager?
This is a question that many people don’t know the answer to.
A social media manager is someone who oversees all of the social media accounts for a company or organization.
They create and manage all of the content that goes out, and they also work to increase engagement on social platforms.
If you’re thinking about hiring a social media manager, or if you want to become one yourself, then this blog post is for you!
We will discuss everything you need to know about social media managers in today’s society.
So, What does a Social Media Manager do?
In short, they are responsible for managing all aspects of a company’s social media presence.
This includes creating and publishing content, monitoring feedback and conversations around the brand, engaging with followers, and analyzing data to help optimize social media strategies.
One of the main responsibilities of social media managers is content creation.
This involves coming up with ideas for posts, writing them (or hiring someone else to write), and scheduling when they’ll go live on each social network where your brand has an account.
Social media managers also work closely with designers or other creatives to produce images that accompany their text-based posts; they also may be responsible for creating video content.
Another key responsibility of social media managers is monitoring feedback and conversations around the brand.
This includes reading comments, responding to customer service inquiries, and addressing any negative feedback.
It’s important to have a process in place for doing this so that it can be done quickly and effectively.
Social media managers also need to monitor social media trends and come up with new ways to promote your brand and improve engagement.
Social media managers are expected to be experts in social networks, understand their audience, know what content will resonate best, know how the target audience behaves online (their preferences), etc.
They should also have experience working with social advertising (Facebook, Twitter, and Instagram ads) and social media analytics to measure social campaigns.
Lastly, social media managers should be able to present social metrics in a way that makes sense for each social network.
Tools for Helping Automate the Process
Social media management is an extremely important part of any marketing strategy but it does not have to be overwhelming!
There are some great tools out there that can help automate the process and make your life easier as well as free up time for other social activities.
- One of the most popular social media management tools out there is Buffer App which allows you to schedule posts across multiple social networks at once and also analyzes them after posting so that you know how effective they were in engaging your audience or getting traffic back to your site.
- Another great tool that can help automate social media management is Hootsuite which also allows you to schedule posts, track who is talking about your brand, respond quickly, as well as to measure social media analytics.
- There is also a social media automation tool called Social Bee which helps you build relationships with your fans and followers by engaging them in conversation. Social Bee allows social media automation to save you time and money by managing your social media accounts for you. It can automatically schedule social media posts, connect with potential customers, grow an online community as well as curate fresh content from RSS feeds.
- The social media automation tool Social Aider helps businesses build their brand on social networks like Facebook and Twitter through social sharing. Social Aider automates social shares and automatically schedules social media posts to Facebook, Twitter, Instagram, LinkedIn, and Google+ accounts.
- Sprout Social is social media management software that allows businesses to manage social media accounts and social interactions with clients. It offers a social monitoring tool to monitor brands, keywords, trends, and topics being discussed on social networks. The social analytics tool also helps you analyze your audience demographics, as well as the customer sentiment analysis feature, will let you know what people are saying about your social media profiles and posts.
The social media automation tool also allows you to schedule your social media posts in advance.
It notifies users when their scheduled post is about to go live so they can check it before publishing.
You can also use this social media tool to spy on your competition and see what kind of content they are sharing.
Types of Social Media Managers
There are three main types of social media managers:
The strategist oversees the social media plan and creates the strategy for executing it. He or she also works with other social media managers to develop social media campaigns.
The coordinator manages the social media channels and ensures that posts are engaging, informative, and consistent with a brand’s voice. He or she is responsible for scheduling social posts and monitoring their performance.
The manager oversees all social media activities on a daily basis to ensure that goals are met. This person also analyzes social media analytics to determine how well campaigns and strategies are performing.
Which Type of Social Media Manager Are You?
Now that you know the different types of social media managers, it’s time to figure out which one you are.
To do this, ask yourself the following questions:
- What social networks am I most active on?
- Do I have a lot of experience with creating and publishing content?
- Am I comfortable managing multiple social media accounts at once?
If you answered yes to most of these questions, then you are probably best suited for the Content Manager role.
If you’re more interested in strategy and data analysis, then the Strategy Manager role might be a better fit for you. And if you’re more comfortable with customer service and social media marketing, the Social Media Manager role is probably right for you.
No matter which type of social media manager you are, it’s important to remember that social media is always evolving.
What works today might not work tomorrow, so it’s important to be agile and willing to adapt your strategy as needed.
Try to be as active as possible on social media and stay up-to-date with the latest trends.
This will help you better understand your audience and create content that they’ll actually want to see.