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Intro to Link Building

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2.375em;}:where(p.has-text-color:not(.has-link-color)) a{color:inherit;}p.has-text-align-left[style*="writing-mode:vertical-lr"],p.has-text-align-right[style*="writing-mode:vertical-rl"]{rotate:180deg;}.wp-block-site-logo{box-sizing:border-box;line-height:0;}.wp-block-site-logo a{display:inline-block;line-height:0;}.wp-block-site-logo.is-default-size img{height:auto;width:120px;}.wp-block-site-logo img{height:auto;max-width:100%;}.wp-block-site-logo a,.wp-block-site-logo img{border-radius:inherit;}.wp-block-site-logo.aligncenter{margin-left:auto;margin-right:auto;text-align:center;}:root :where(.wp-block-site-logo.is-style-rounded){border-radius:9999px;}.wp-block-post-title{box-sizing:border-box;word-break:break-word;}.wp-block-post-title :where(a){display:inline-block;font-family:inherit;font-size:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;line-height:inherit;text-decoration:inherit;}.wp-block-post-content{display:flow-root;}.wp-block-post-comments{box-sizing:border-box;}.wp-block-post-comments .alignleft{float:left;}.wp-block-post-comments .alignright{float:right;}.wp-block-post-comments .navigation:after{clear:both;content:"";display:table;}.wp-block-post-comments .commentlist{clear:both;list-style:none;margin:0;padding:0;}.wp-block-post-comments .commentlist .comment{min-height:2.25em;padding-left:3.25em;}.wp-block-post-comments .commentlist .comment p{font-size:1em;line-height:1.8;margin:1em 0;}.wp-block-post-comments .commentlist .children{list-style:none;margin:0;padding:0;}.wp-block-post-comments .comment-author{line-height:1.5;}.wp-block-post-comments .comment-author .avatar{border-radius:1.5em;display:block;float:left;height:2.5em;margin-right:.75em;margin-top:.5em;width:2.5em;}.wp-block-post-comments .comment-author cite{font-style:normal;}.wp-block-post-comments .comment-meta{font-size:.875em;line-height:1.5;}.wp-block-post-comments .comment-meta b{font-weight:400;}.wp-block-post-comments .comment-meta .comment-awaiting-moderation{display:block;margin-bottom:1em;margin-top:1em;}.wp-block-post-comments .comment-body .commentmetadata{font-size:.875em;}.wp-block-post-comments .comment-form-author label,.wp-block-post-comments .comment-form-comment label,.wp-block-post-comments .comment-form-email label,.wp-block-post-comments .comment-form-url label{display:block;margin-bottom:.25em;}.wp-block-post-comments .comment-form input:not([type=submit]):not([type=checkbox]),.wp-block-post-comments .comment-form textarea{box-sizing:border-box;display:block;width:100%;}.wp-block-post-comments .comment-form-cookies-consent{display:flex;gap:.25em;}.wp-block-post-comments .comment-form-cookies-consent #wp-comment-cookies-consent{margin-top:.35em;}.wp-block-post-comments .comment-reply-title{margin-bottom:0;}.wp-block-post-comments .comment-reply-title :where(small){font-size:var(--wp--preset--font-size--medium,smaller);margin-left:.5em;}.wp-block-post-comments .reply{font-size:.875em;margin-bottom:1.4em;}.wp-block-post-comments input:not([type=submit]),.wp-block-post-comments textarea{border:1px solid #949494;font-family:inherit;font-size:1em;}.wp-block-post-comments input:not([type=submit]):not([type=checkbox]),.wp-block-post-comments textarea{padding:calc(.667em + 2px);}:where(.wp-block-post-comments input[type=submit]){border:none;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 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.481),1.125rem);--wp--custom--typography--font-sizes--fixed:1.125rem;--wp--custom--nav-mobile-gap:2.5rem;--wp--custom--reply-column-gap:2.349rem;--wp--custom--comment-gap:5rem;--wp--custom--comment-gap-small:10px;--wp--custom--comment-gap-medium:1.25rem;--wp--custom--course-newsletter-gap:clamp(2.5rem,-.292rem + 9.306vw,6.688rem);--wp--custom--course-theme-variation:default;--wp--custom--button--radius:.5rem;--wp--custom--button--typography--font-family:var(--wp--preset--font-family--heading);--wp--custom--button--typography--font-weight:400;--wp--custom--button--typography--letter-spacing:.05em;--wp--custom--button--spacing--padding--top:.5856em;--wp--custom--button--spacing--padding--right:1.5238em;--wp--custom--button--spacing--padding--bottom:.5856em;--wp--custom--button--spacing--padding--left:1.5238em;}:root{--wp--style--global--content-size:1200px;--wp--style--global--wide-size:1200px;}:where(body){margin:0;}.wp-site-blocks{padding-top:var(--wp--style--root--padding-top);padding-bottom:var(--wp--style--root--padding-bottom);}.has-global-padding{padding-right:var(--wp--style--root--padding-right);padding-left:var(--wp--style--root--padding-left);}.has-global-padding > .alignfull{margin-right:calc(var(--wp--style--root--padding-right) * 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*{margin-block-start:2.6rem;margin-block-end:0;}:root :where(.is-layout-constrained) > :first-child{margin-block-start:0;}:root :where(.is-layout-constrained) > :last-child{margin-block-end:0;}:root :where(.is-layout-constrained) > *{margin-block-start:2.6rem;margin-block-end:0;}:root :where(.is-layout-flex){gap:2.6rem;}:root :where(.is-layout-grid){gap:2.6rem;}.is-layout-flow > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}.is-layout-flow > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}.is-layout-flow > .aligncenter{margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > .alignleft{float:left;margin-inline-start:0;margin-inline-end:2em;}.is-layout-constrained > .alignright{float:right;margin-inline-start:2em;margin-inline-end:0;}.is-layout-constrained > .aligncenter{margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width:var(--wp--style--global--content-size);margin-left:auto !important;margin-right:auto !important;}.is-layout-constrained > .alignwide{max-width:var(--wp--style--global--wide-size);}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}body{background-color:var(--wp--preset--color--white);color:#0a0a0a;font-family:var(--wp--preset--font-family--body);font-size:var(--wp--custom--typography--font-sizes--normal);line-height:1.3;--wp--style--root--padding-top:var(--wp--preset--spacing--20);--wp--style--root--padding-right:1.25rem;--wp--style--root--padding-bottom:var(--wp--preset--spacing--20);--wp--style--root--padding-left:1.25rem;}a:where(:not(.wp-element-button)){color:var(--wp--preset--color--primary);font-weight:400;text-decoration:none;}:root :where(a:where(:not(.wp-element-button)):hover){color:var(--wp--preset--color--secondary);text-decoration:underline;}:root :where(a:where(:not(.wp-element-button)):focus){text-decoration:underline dotted;}:root :where(a:where(:not(.wp-element-button)):active){background-color:var(--wp--preset--color--secondary);text-decoration:none;}h1,h2,h3,h4,h5,h6{font-family:var(--wp--preset--font-family--heading);font-weight:700;letter-spacing:.01em;line-height:1;text-transform:uppercase;}h1{font-size:var(--wp--preset--font-size--x-large);letter-spacing:-.01em;text-transform:none;}h2{font-size:var(--wp--preset--font-size--x-large);}h3{font-size:var(--wp--preset--font-size--large);}h4{font-size:var(--wp--preset--font-size--medium);}h5{font-size:var(--wp--preset--font-size--small);}h6{font-size:var(--wp--preset--font-size--x-small);}:root :where(.wp-element-button,.wp-block-button__link){background-color:#3c6e71;border-radius:var(--wp--custom--button--radius);border-color:transparent;border-width:1px;border-style:solid;color:var(--wp--preset--color--background);font-family:var(--wp--preset--font-family--heading);font-size:var(--wp--custom--typography--font-sizes--button);font-weight:500;letter-spacing:-.01em;line-height:inherit;padding:.9em 1.6em;text-decoration:none;text-transform:uppercase;}:root :where(.wp-element-button:hover,.wp-block-button__link:hover){background-color:var(--wp--preset--color--primary);border-color:var(--wp--preset--color--button-border-hover);color:var(--wp--preset--color--secondary);}:root :where(.wp-element-button:focus,.wp-block-button__link:focus){background-color:var(--wp--preset--color--foreground);color:var(--wp--preset--color--background);}:root :where(.wp-element-button:active,.wp-block-button__link:active){background-color:var(--wp--preset--color--secondary);border-color:var(--wp--preset--color--button-border-active);color:var(--wp--preset--color--primary);}:root :where(.wp-element-caption,.wp-block-audio figcaption,.wp-block-embed figcaption,.wp-block-gallery figcaption,.wp-block-image figcaption,.wp-block-table figcaption,.wp-block-video figcaption){font-size:var(--wp--preset--font-size--small);}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) 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!important;}.has-button-border-hover-color{color:var(--wp--preset--color--button-border-hover) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) 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!important;}.has-button-border-active-background-color{background-color:var(--wp--preset--color--button-border-active) !important;}.has-button-border-hover-background-color{background-color:var(--wp--preset--color--button-border-hover) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-primary-border-color{border-color:var(--wp--preset--color--primary) !important;}.has-secondary-border-color{border-color:var(--wp--preset--color--secondary) !important;}.has-foreground-border-color{border-color:var(--wp--preset--color--foreground) !important;}.has-background-border-color{border-color:var(--wp--preset--color--background) !important;}.has-tertiary-border-color{border-color:var(--wp--preset--color--tertiary) 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